Prof. Dr. Susanne Eichner

Prof. Dr. Susanne Eichner

Professorin für Analyse und Ästhetik audiovisueller Medien

1Raum 1309Tel: +49 331 6202 210s.eichner(at)filmuniversitaet.de

Susanne Eichner ist seit 2022 Professorin der Analyse und Ästhetik audiovisueller Medien in den Studiengängen Medienwissenschaft und Digitale Medienkultur an der Filmuniversität Babelsberg KONRAD WOLF in Potsdam Babelsberg. Sie hat in Großbritannien und Deutschland  Kultur- und Medienwissenschaft studiert und 2013 in den Medienwissenschaften zum Thema Agency and Media Reception promoviert. Es folgten Lehraufträge u.a. an der Universität Bayreuth und eine Vertretungsprofessur an der Universität Rostock. Von 2014 bis 2022 war sie Associate Professor am Institut für Medien- und Journalismusstudien der Universität Aarhus in Dänemark. Dort gründete und leitete sie zusammen mit Pia Majbritt Jensen das Centre for Transnational Media Research (CTMR) https://cc.au.dk/en/ctmrund war außerdem Co-Direktorin des Forschungsprogramms Cultural Transformations. https://cc.au.dk/en/research/research-programmes/cultural-transformations
2022 kehrte sie nach Deutschland zurück, um den Ruf an die Filmuniversität anzunehmen. 

Susanne Eichners Forschung ist von einem medienübergreifenden und transnationalen Ansatz geprägt und umfasst unter anderem Rezeptionsästhetik, Publikumsforschung, Mediensoziologie, Media Industry Studies, populäre serielle Kultur sowie Repräsentationsmuster in transnationalen Kontexten. Sie ist Autorin der Monografie „Agency and Media Reception: Experiencing Video Games, Film, and Television (Springer VS, 2014) und Co-Herausgeberin der Sammelbände Transnationale Serienkultur. Theorie, Ästhetik, Narration und Rezeption neuer Fernsehserien (Springer, 2013) und Fernsehen: Europäische Perspektiven (UVK, 2014).

Von 2020 bis 2025 war Susanne Eichner Chair der IAMCR Section Mediated Communication, Public Opinion and Societyund von 2017 bis 2022 Vice Chair der ECREA-Section Television StudiesDerzeit ist sie Mitglied des ECREA-Beirats für Critical Studies in Television.

Susanne Eichner ist Studiendekanin und Leiterin des Studiengangs Medienwissenschaft und Ansprechpartnerin und Mitglied im Media Research Center Babelsberg(MRCB). Seit 2025 ist sie stellvertretende Senatsvorsitzende.

Fachgebiet:

  • Medienwissenschaft

Forschungsschwerpunkte:

  • Transnationale Medien- und Fernsehforschung
  • Populäre Serienkultur
  • Media Industry Studies
  • Publikums- und Mediennutzungsforschung
  • Repräsentation in audiovisuellen Medien
  • Fernsehwissenschaft

 

Publikationen

Vollständige Angaben:

 

Monografien:

  • Eichner, S. (2014). Agency and media reception: Experiencing video games, film, and television. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-04673-6
  • Mikos, L., Eichner, S., Prommer, E., & Wedel, M. (2007). Die “Herr der Ringe”-Trilogie: Attraktion und Faszination eines populärkulturellen Phänomens. UVK Verlagsgesellschaft.

Herausgeberschaften:

  • Barra, L., Eichner, S., Marinello, M., Rossi, E., & Weber, A.-K. (Eds.). (2026). Unlocking television archives in the digital era: 16th Media Mutations International Conference. Media Mutations Publishing. https://doi.org/10.66062/GOXW2776
  • Eichner, S., & Mikos, L. (Eds.). (2025). Special Issue: Redefining televisuality: Programmes, practices, and methods. Media and Communication, 13. https://doi.org/10.17645/mac.i474
  • Eichner, S., Thiele, F., & Tewari, R. (Eds.). (2025). Special Issue: Algorithmic media: Shifting agency, content and everyday uses. Journal of Creative Communications, 20(1). https://doi.org/10.1177/09732586241291935
  • Gutiérrez Lozano, J. F., Eichner, S., Hagedoorn, B., & Cuartero, A. (Eds.). (2022). New challenges in European television: National experiences in a transnational context. Editorial Comares.
  • Hagedoorn, B., Eichner, S., & Gutiérrez Lozano, J. F. (Eds.). (2021). Special issue: The youthification of television. Critical Studies in Television, 16(2). https://doi.org/10.1177/17496020211011804
  • Eichner, S., & Lüthje, C. (Eds.). (2020, December). Special issue: Exclusion. M/C Journal. http://journal.media-culture.org.au/index.php/mcjournal
  • Eichner, S., & Prommer, E. (Eds.). (2014). Fernsehen: Europäische Perspektiven. UVK Verlagsgesellschaft.
  • Eichner, S., Mikos, L., & Winter, R. (Eds.). (2013). Transnationale Serienkultur: Theorie, Ästhetik, Narration und Rezeption neuer Fernsehserien. Springer Fachmedien Wiesbaden.

Aktuelle Publikationen (Auswahl):

  • Eichner, S., & Bengesser, C. H. (in press). Abundance of exports: Researching transnational audiences in the transition from broadcast to video-on-demand. In A. Beier, G. Dachs, L. Mikos, & B. Nickl (Eds.), Revisiting the export of meaning. Amsterdam University Press.
  • Eichner, S. (2026, forthcoming). Amazon Prime Video and the adaptive transformation of German television. In C. Meir, V. Rodriguez, & P. Drake (Eds.), Amazon Prime Video: Corporate logics, global strategies and original content.
  • Eichner, S., & Hoffmann, D. (2026, forthcoming). Food Trends und ambivalente Medienpraktiken auf/in sozialen Medien. In J. Yildiz & J. Godemann (Eds.), Ernährungsberatung – Grundlagen, Konzepte und Perspektiven. Springer VS.
  • Eichner, S. (2026). Die Produktion von Sozialisationsbedingungen: Algorithmische Medien, Audience datafication und agency. (2026). In L. Sūna & W. Reißmann (Eds.), Mediensozialisation in „smarten“ Umgebungen: Selbst- und Sozialwerdung im Kontext von Datafizierung und Automatisierung (pp. 73–87). Springer VS. https://doi.org/10.1007/978-3-658-50216-4_5
  • Lünenborg, M., Thomas, T., Hoffmann, D., Kinnebrock, S., & Eichner, S. (2025). Practices of contradicting in networked publics. Publizistik, 70, 47–72. https://doi.org/10.1007/s11616-025-00873-y
  • Eichner, S., & Mikos, L. (2025). Editorial: Redefining televisuality—Programmes, practices, and methods. Media and Communication, 13, Article 10310. https://doi.org/10.17645/mac.10310
  • Eichner, S., Thiele, F., & Tewari, R. (2025). Editorial: Algorithmic media: Shifting agency, content and everyday uses. Journal of Creative Communications, 20(1), 7–10. https://doi.org/10.1177/09732586241291935
  • Thomas, T., Lünenborg, M., Hoffmann, D., Eichner, S., & Kinnebrock, S. (2024). Praktiken des Widersprechens in vernetzten Öffentlichkeiten: Theorieentwurf und Forschungsheuristik. Medien & Kommunikationswissenschaft, 72(2), 141–158. https://doi.org/10.5771/1615-634x-2024-2-141
  • Eichner, S., & Yurtaeva-Martens, Y. (2024). Klasse / Arbeit / Gender im Unterhaltungsfernsehen am Beispiel von Germany’s Next Top Model. In D. Hoffmann, F. Krauß, & M. Stock (Eds.), Fernsehen und Klassenfragen (pp. 91–111). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-45224-7_5
  • Eichner, S. (2022). Representation of gender and migration in Danish television drama: Asymmetrical agency in When the Dust Settles. In J. F. Gutiérrez Lozano, S. Eichner, B. Hagedoorn, & A. Cuartero (Eds.), New challenges in European television: National experiences in a transnational context (pp. 85–106). Editorial Comares.
  • Hagedoorn, B., Eichner, S., & Gutiérrez Lozano, J. F. (2021). The youthification of television. Critical Studies in Television, 16(2), 83–90. https://doi.org/10.1177/17496020211011804
  • Eichner, S. (2021). Selling location, selling history: New German series and changing market logic. In L. Barra & M. Scaglioni (Eds.), A European television fiction renaissance: Premium production models and transnational circulation (pp. 191–210). Routledge. https://doi.org/10.4324/9780429326486-18
  • Eichner, S. (2020). Lifeworld relevance and practical sense-making: Audience engagement with Danish television drama series. In P. M. Jensen & U. C. Jacobsen (Eds.), The global audiences of Danish television drama (pp. 107–124). Nordicom.
  • Eichner, S., & Esser, A. (2020). Key international markets: Distribution and consumption of Danish TV drama series in Germany and the UK. In A. M. Waade, P. M. Jensen, & E. N. Redvall (Eds.), Danish television drama: Global lessons from a small nation (pp. 187–207). Springer Nature Switzerland. https://doi.org/10.1007/978-3-030-40798-8
  • Eichner, S., & Mikos, L. (2019). Popularity of Nordic noir TV series in Germany. Nordics.info. http://nordics.info/show/artikel/popularity-of-nordic-nor-television-series-in-germany/
  • Eichner, S., Kaptan, Y., Prommer, E., & Yurtaeva-Martens, Y. (2019). New media and audience behavior. In K. Arnold, P. Preston, & S. Kinnebrock (Eds.), The handbook of European communication history (pp. 385–402). Wiley. https://doi.org/10.1002/9781119161783.ch21
  • Eichner, S. (2018). Crime scene Germany: Regionalism, audience, and the German public broadcasting system. In K. T. Hansen, S. Peacock, & S. Turnbull (Eds.), European television crime drama and beyond (pp. 173–192). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-96887-2
  • Eichner, S., & Mikos, L. (2017). Berlin in television drama series: A mediated space. Series – International Journal of TV Series Narratives, 3(1), 41–49. https://doi.org/10.6092/issn.2421-454X/7141
  • Eichner, S., & Prommer, E. (2017). Doing media: Multiperspektivität als Theorie- und Forschungskonzept in komplexen Medienwelten. Medien & Kommunikationswissenschaft, 65(3), 573–590. https://doi.org/10.5771/1615-634X-2017-3-573
  • Eichner, S. (2017a). Medienhandeln und Medienerleben: Agency und doing media. In L. Mikos & C. Wegener (Eds.), Qualitative Medienforschung: Ein Handbuch (2nd ed., pp. 112–121). UVK Verlagsgesellschaft.
  • Eichner, S. (2017b). Videospielanalyse. In L. Mikos & C. Wegener (Eds.), Qualitative Medienforschung: Ein Handbuch (2nd ed., pp. 524–533). UVK Verlagsgesellschaft.
  • Eichner, S. (2016a). Representing childhood, triggering emotions: Child characters in video games. In B. Perron & F. Schröter (Eds.), Video games and the mind: Essays on cognition, affect and emotion (pp. 174–188). McFarland.
  • Eichner, S. (2016b). Food across media: Popular food contents among children in Germany. In J. Leer & K. K. Povlsen (Eds.), Food and media: Practices, distinctions and heterotopias (pp. 169–184). Routledge. https://doi.org/10.4324/9781315582603
  • Eichner, Susanne (2016): In-Sight the Game: Special Effects im Computerspiel. In: Wedel (ed.), Special Effects in der Wahrnehmung des Publikums: Beiträge zur Wirkungsästhetik und Rezeption transfilmischer Effekte. Springer, p. 269-284.
  • Eichner, S., & Mikos, L. (2016). The export of Nordic stories: The international success of Scandinavian TV drama series. Nordicom Information, 38(2), 17–21. http://www.nordicom.gu.se/sites/default/files/kapitel-pdf/nordicom-information_38_2016_2_17-21.pdf
  • Eichner, S., & Waade, A. M. (2015). Local colour in German and Danish television drama: Tatort and Bron/Broen. Global Media Journal – German Edition, 5(1). http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-31988/GMJ9_Eichner%20Waade_final.pdf

Konferenzvorträge (Auswahl):

  • Eichner, S. (2025, September 16–19). Machtverhältnisse in Transition? Intimacy coordination als offscreen Medienpraktik nach #MeToo [Conference presentation]. Jahrestagung der Gesellschaft für Medienwissenschaft 2025: Macht, Universität Paderborn, Germany.
  • Eichner, S., & Glawe, S. (2025, September 8–9). Is there a streaming effect on gender (in)justice in film and television production? [Conference presentation]. ECREA 2025: Film and Television’s Transformations in the Streaming Era, Bologna, Italy.
  • Eichner, S. (2025, July 13–17). Algorithmic media, audience datafication and agency [Conference presentation]. IAMCR 2025: Communicating Environmental Justice: Many Voices, One Planet, Nanyang Technological University, Singapore.
  • Eichner, S. (2025, June 18–21). Cultural specificity vs. transnational grammar: Amazon Prime Video in the German media landscape [Conference presentation]. NECS 2025: Discovering/Uncovering. Navigating the Complexities of Screen Media, Universidade Lusófona, Portugal.
  • Barra, L., Drake, P., McDonald, P., Tuusa, S., & Eichner, S. (2025, June 18–21). Navigating screen industries research: Current trajectories [Workshop]. NECS 2025: Discovering/Uncovering. Navigating the Complexities of Screen Media, Universidade Lusófona, Portugal.
  • Eichner, S., Jage-D’Aprile, F., Plumeier, L., Loist, S., & Schlütz, D. (2025, March 19–21). Digitale Medienumgebungen und die Ethics of Care [Roundtable]. DGPuK 2025: Öffentlichkeit(en) und ihre Werte, Berlin, Germany.
  • Eichner, S. (2024, September 24–27). Representation of crisis: Transatlantic as transnational and transhistorical drama [Conference presentation]. ECREA 2024: Communication & Social (Dis)Order, Ljubljana, Slovenia.
  • Eichner, S. (2024, April 16–19). New ways and trends of producing: Serial drama productions in Germany [Conference presentation]. Media Industries 2024, London, United Kingdom.
  • Eichner, S., Lünenborg, M., Zahn, P., Hoffmann, D., Thomas, T., & Kinnebrock, S. (2024, March 13–15). Medienpraktiken des Widersprechens in vernetzten Öffentlichkeiten [Conference presentation]. DGPuK-Jahrestagung 2024: Visionen für ein besseres Leben, Erfurt, Germany.
  • Eichner, S. (2023, June 19–21). Berlin in television series [Conference presentation]. Locating Media Industries: Cities, Spaces, Places, London, United Kingdom.
  • Eichner, S. (2023, June 13–17). Representation and agency in Scandinavian television drama [Conference presentation]. NECS 2023: Care, Oslo, Norway.
  • Eichner, S. (2022, October 19–22). New partnerships in drama co-productions [Conference presentation]. ECREA 2022: Rethink Impact, Aarhus University, Aarhus, Denmark.
  • Eichner, S. (2022, June 27–July 15). Representation of gender and migration in Danish television drama [Conference presentation]. Critical Studies in Television Slow Conference: The Outliers of Television (Studies), United Kingdom.
  • Eichner, S. (2021, October 14–15). New partnerships in drama co-productions (case study Germany) [Conference presentation]. Media Mutations 12. Broadcasting, Reloaded, Bologna, Italy.
  • Eichner, S. (2021, September 6–9). Streaming and streaming practices in Denmark [Conference presentation]. ECREA 2021: Communication and Trust, Braga, Portugal.
  • Eichner, S. (2021, July 19–August 6). The different articulations of forced migration in TV drama series [Conference presentation]. Critical Studies in Television Biennial Conference, Edge Hill University, Ormskirk, United Kingdom.
  • Eichner, S. (2021, June 7–13). Othered identities: Representation in European drama fiction [Conference presentation]. NECS 2021: Moving Images and Bodies, Palermo, Italy.
  • Eichner, S. (2019, October 24–25). Rejuvenation of television in the age of streaming: The case of Berlin noir [Conference presentation]. The Youthification of Television and Screen Culture, University of Groningen, Groningen, Netherlands.
  • Eichner, S., & Møller Andersen, M. (2019, October 24–25). Young Danish viewers' screen engagement in the age of streaming: Viewing habits and preferences [Conference presentation]. The Youthification of Television and Screen Culture, University of Groningen, Groningen, Netherlands.
  • Eichner, S. (2019, September 30–October 2). Berlin noir: Location, aesthetics and market logics of new German series [Conference presentation]. Euronoir: Producers, Distributors and Audiences of European Crime Narratives, Aalborg University, Aalborg, Denmark.
  • Eichner, S. (2019, August 21–23). Negotiating gender: Female protagonists as role models in Scandinavian TV drama series [Conference presentation]. NordMedia 2019: Communication, Creativity & Imagination, Malmö University, Sweden.
  • Eichner, S. (2019, July 7–11). Strong female agents vs. victims from abroad: Danish television drama series and the representation of female refugees [Conference presentation]. IAMCR 2019: Communication, Technology and Human Dignity: Disputed Rights, Contested Truths, Madrid, Spain.
  • Eichner, S. (2019, July 7–11). Communicating with fictional television: Lifeworld and practical sense making revisited [Conference presentation]. IAMCR 2019: Communication, Technology and Human Dignity: Disputed Rights, Contested Truths, Madrid, Spain.
  • Eichner, S. (2019, June 13–15). Screening migration: European television drama series and female agency [Conference presentation]. NECS 2019: Structures and Voices: Storytelling in Post-Digital Times, Gdańsk, Poland.
  • Eichner, S., & Esser, A. (2018, October 31–November 3). Key international markets: Distribution and consumption of Danish TV drama series in Germany and the UK [Conference presentation]. ECREA 2018: Centres and Peripheries: Communication, Research, Translation, Lugano, Switzerland.
  • Eichner, S. (2018, September 11). Nordic noir and trends in European television [Workshop presentation]. Nordic Noir, Geopolitics, and the North, Aarhus University, Aarhus, Denmark.
  • Eichner, S. (2018, August 12–15). Following The Bridge: The multiple flows from Denmark to Asia [Conference presentation]. Crossroads 2018: Association for Cultural Studies, Shanghai, China.
  • Eichner, S. (2018, June 20–24). The circulation of discourse between cultural journalism and audiences: The case of Danish television series in Germany [Conference presentation]. IAMCR 2018: Reimagining Sustainability: Communication and Media Research in a Changing World, University of Oregon, Eugene, OR, United States.
  • Eichner, S. (2018, June 6–9). Lifeworld relevance and authenticity: How audiences across the world get involved in Danish television drama [Conference presentation]. Transnational Television Drama Conference, Aarhus University, Aarhus, Denmark.
  • Eichner, S. (2018, June 6–9). The popularity of Danish TV drama series on German television [Poster presentation]. Transnational Television Drama Conference, Aarhus University, Aarhus, Denmark.
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