Jürgen Fabritius

Visiting professor of film marketing

1Room 1424Tel: 0331/ 6202-255Send an E-Mail

Jürgen Fabritius holds a Diplom degree in Sociology and is owner of the film and entertainment marketing agency 3Rosen GmbH. 

Fabritius was born in 1954 in Engelskirchen close to Cologne. Following his Abitur in 1975 in Wiehl, he studied Sociology at Freie Universität Berlinand graduated in 1981. After several years of orientation, during which he worked as a professional musician, he entered the film business in 1986 and made his mark as a cinema manager in Berlin and Hamburg, managing (among others) Hamburg's Zeise Kinos.  

From 1998 onwards, Fabritius worked in film distribution as managing director of Prokino, Kinowelt Arthaus, and Senator Film. During this time, he oversaw some 150 film releases, including "Run Lola Run", "Tiger and Dragon", "Italian for Beginners", "Festen", "The Idiots", and "All About My Mother" as well as mainstream films such as "The Blair Witch Project", "Black Hawk Down", and "John Carpenter's Vampires". Fabritius is a member of the European Film Academy and was awarded Distributor of the Millennium by European Film Promotion in 2000.

Since 1999, Fabritius has been continuously teaching at film colleges and academies across Germany, including Filmakademie Baden-Württembergin Ludwigsburg, DFFBin Berlin, ifs in Cologne, Hamburg Media School (where he worked with M.A. students), and, since 2006, HFF Konrad Wolf in Potsdam. His teaching is based on the conviction that successful film marketing concepts cannot be developed and evaluated independent of the films' contents and that marketing concepts need to be integrated into the filmmaking process.  

His current activities include the marketing of films of different provenience for distributors such as Constantin, Paramount, Universal, Warner Bros., Universum, Studiocanal/Kinowelt, X-Verleih,Senator Filmverleih, and many others. He also establishes business collaborations between distributors and publishers: 3Rosen GmbH exclusively markets the magazines Der Spiegel as well as the newspapers of the Die Welt group, works for Bauer Media and Gruner & Jahr. Moreover, he advises production companies on the marketing potential of screenplays. 


Film marketing