Currently, the film industry is increasingly talking about how the audience can be more involved in the development, production and release of a film. Starting with the story development and the question of who the story or project is aimed at and what the story developers want to achieve with their project, audience design looks at the story from all possible perspectives. With the help of the identified themes, settings, backgrounds and characters, touch points are developed that allow access for specific audiences. In this way, interested audiences can be identified at an early stage, while their potential for development, communication and distribution is determined and included in the planning. The method of audience design can be applied at any stage of the life cycle of a film and always acts in the sense of the project or in the sense of the goals of the filmmakers. The application of the method is playful and thus enables everyone involved in the project to develop new perspectives on their own story. In this way, ways and strategies can be developed as to how the film reaches those who are interested in it.
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About the speaker:
Speaker Paul Rieth is a film marketing expert, assisting with crowdfunding projects and audience building. He is part of the MOVE2startup team at the startup service.
