Digital Media Culture

The Film University's Digital Media Culture undergraduate program is based on the disciplines of media and communication studies. Offering education at the highest level, the program provides students with a comprehensive perspective on the world of digital media.

Digitalisation, mediatisation and convergence, globalisation and commercialisation, interactivity, transmediality and participation - these are keywords that describe our current media culture. The BA program Digital Media Culture deals with these phenomena, their causes and consequences. The undergraduate program in media and communication studies provides a holistic view of the world of digital media. This includes knowledge of the culture and social relevance of digital media, media theory and research, as well as dramaturgy, production and realisation, market and possible uses, but also basics in dealing with digital media technology.

What makes the program unique is that it relies heavily on the collaboration with other degree programs of the Film University and, thus, combines scientific work with practical, artistic, technological, and production-related aspects. As only 18 students are enrolled every year, small-sized classes allow for personalized instruction. Offering interdisciplinary academic training that is geared to both scientific and practical requirements, the program forms the perfect starting point for careers in the media business. 

Possible fields of profession for our graduates are editorial offices of distribution platforms, television stations and production companies with a focus on digital media, editorial work in the creation of multimedia/digital platforms as well as digital archives and academic work in media and market research institutions.

Moreover, the program allows students to identify and develop research interests and questions they would like to deal with more extensively in the Media Studies M.A. program.


Degree: Bachelor of Arts (B.A.)

Standard Period of Study: 6 Semesters

Start of Course: Winter Semester

Office of Study Course